While there are various laws that protect consumers from outright misleading advertising, this does not mean that marketers are 100% transparent either. However, in the digital age where so much information is readily available, consumers are beginning to value business transparency. So, why is transparency important in marketing?
The public understands advertising tactics more than many marketers realize. If a product or service underwhelms or does not live up to expectations, this will likely irk them. Also, when seeking out something like plastic surgery, the practices that offer transparent pricing and policies often see more leads and retention than practices that do not.
Transparency gains consumer trust. When businesses are transparent in their pricing and marketing, the consumer comes in more ready to convert and more trusting of the business or service. Price Simulator® was built to make plastic and cosmetic surgery practices, medical spas, spas, and more offer more transparent marketing.
Outbound leads are the ones that you go to first such as through cold calls or emails. Inbound leads are the leads that come to you and take the initiative to either contact you or provide their contact information. Obviously, most businesses want to increase their inbound leads because they require less work and are often of better quality. Let’s look at how Price Simulator® drives inbound leads.
Price Simulator® is a web application that sits on your website and allows visitors an interactive way to learn about the procedures you offer. Similar to online shopping, they then add the procedures they want to their bucket list. Upon entering their contact information, the user receives basic pricing information.
These leads are funneled straight to your Price Simulator® dashboard and email inbox. The leads are inbound leads because your practice or business only had to have Price Simulator® installed on your website to capture the leads. Along with an attractive and engaging interface, Price Simulator® engages users in a way that a normal web page cannot.
Currently, lead magnets are one of the most innovative ways to obtain leads. They are generally scalable and can be used in nearly any industry, including the medical marketing industry. So, what is a lead magnet? Let’s delve into this question and look at how a lead magnet could benefit your practice or spa.
A lead magnet is anything that a business offers for free in exchange for lead information. For example, many insurance companies provide a free price quote after the user provides their information. This idea can be adapted for the medical and aesthetic industries, which is exactly what Price Simulator® set out to do.
Using an engaging web application style, Price Simulator® allows users to explore the procedures and services you offer. As they browse, they can add the ones they are interested in to their bucket list. This mimics the addictive and familiar online shopping platform.
Once they are finished, they provide their contact information and then will receive a preliminary price quote. They give you valuable lead information and you give them a rough estimate of procedure pricing. To learn more about how Price Simulator® generates leads, call us at 206-973-7865. You can also reach out online.