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How To Identify Quality Medical Leads Why Lead Generation Tools Are The Future Of Marketing Should I Collect The Lead's Name?

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Read the latest insights and topics for Price Simulator and digital marketing as a whole.

How To Identify Quality Medical Leads

Getting more medical leads for your practice is always a good thing...
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Written by
Alisan Keesee
January 20th,2022
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Getting more medical leads for your practice is always a good thing. However, with more leads, inevitably, the quality can sometimes suffer. To address this, there are ways to good leads from spam or low quality ones. Here are some tips on how to identify quality medical leads.

To get around lead generation forms, some people will enter obviously fake phone numbers or email addresses. In this case, they can easily be discounted. Depending on the lead generation source, this can sometimes be mitigated to an extent, but it is impossible to totally stop this. 

The best way is to manually review leads and discard the ones that are obviously fake or spam. Some telltale signs are email addresses with few letters, those that use famous characters or people (i.e. mickeymouse@email.com). Fake phone numbers will often contain the right amount of numbers but may look something like 123-456-7890 or 555-555-5555.

Beyond this, the quality leads are often those who then will interact with you once you reach out to them. This does take some work, but pays off well. Once identified, focusing energy on these leads will generate better results. 

To learn more, call us at 206-973-7865. You can also reach out online at https://pricesimulator.com/

Why Lead Generation Tools Are The Future Of Marketing

In the past few decades, the internet completely changed the way lead generation works...
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Written by
Alisan Keesee
January 15th,2022
A photo of a woman getting skincare in a spa

In the past few decades, the internet completely changed the way lead generation works. While advertising and word of mouth are still vital to getting leads, the most effective ads are rarely in print newspapers. Today, lead generation can be automated and delivered straight to your business for immediate follow up. Let’s look more into why lead generation tools are the future of marketing.

Lead generation in the past often required full time staff to accomplish. While marketing teams and salespeople still exist, they can now use tools to find, automate, and even make first contact with leads. This allows marketers and businesses alike to save time, money, and get better quality leads.

Price Simulator is one example of these tools that is primarily used in the plastic and cosmetic surgery industries. Other similar tools exist in other industries such as retail where artificial intelligence can often make a sale, collect contact information, and sign a customer up for rewards at any time of day or night.

Online lead generation tools allow businesses to collect leads 24/7 without the extensive work that goes into it. To learn more, call us at 206-973-7865 or reach out online at https://pricesimulator.com/

Should I Collect The Lead's Name?

The first version of Price Simulator only included two entry fields for users to fill out: phone number and email...
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Written by
Alisan Keesee
January 5th,2022
A photo of a woman getting skincare in a spa

The first version of Price Simulator only included two entry fields for users to fill out: phone number and email. In the months after launch, we decided to add the option for a name field after receiving feedback from our clients. Is this the best strategy for collecting leads? Are users less inclined to fill out a lead form if it includes their name? This all boils down to, “Should I collect the lead’s name?”

Ultimately, it depends on the practice and its goals. If you are a small practice that just wants as many leads as possible, keeping the form as minimal as possible is likely the best. However, for larger practices that want to focus on more quality leads, then a longer form, possibly including name may be ideal. 

Through our studies, experience, and client feedback, adding the name does often lower the number of leads received. Though, it does not increase leads as much as having a much longer form. Also, certain markets may be more favorable to providing their name. There are hundreds of factors that impact this. 

If you are interested in the name feature, we recommend trying Price Simulator both with and without the name to see which better suits your individual goals. To learn more and schedule a free demo, call us at 206-973-7865 or reach out online at https://pricesimulator.com/ [using our contact or free trial forms.]

What You Can Customize With Price Simulator

Price Simulator is a web app that is highly customizable for each client...
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Written by
Alisan Keesee
January 1st,2022
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Price Simulator is a web app that is highly customizable for each client. While the interface and functionality will look and work largely the same, there are many aspects that you can customize to fit your practice and website. Let’s take a closer look at what you can customize with Price Simulator

#1: Colors & Logo

The color of the buttons is customizable to match your branding. Simply provide or enter the hexcodes associated with your practice’s colors or website and your Price Simulator will then match. You can also add your logo to the top for a sleek and white labeled look. This can all be done online via our free trial form or through our team after contacting us.

#2: ProceduresNearly any surgical or non-surgical procedure can be built into Price Simulator. Since no two clinics will offer the same procedures or may perform them in different ways, our procedures are completely customizable. We do offer a list of frequently used procedure templates that you can choose from and then edit. You can also add procedures from scratch.

#3: Body Areas: 

The body areas featured in Price Simulator can be adjusted to fit a specific practice. For example, for a facial plastic surgery practice, only facial procedures can be added and the body buttons removed altogether. For a medical spa, there may be options for the feet, hands, and other areas that may not receive treatment at a plastic surgeon’s office. If you want to add a body area that does not currently exist, our team can assist.

To learn more about Price Simulator, call us at 206-973-7865. You can also reach out online at https://pricesimulator.com/

What Is A Lead Magnet?

Currently, lead magnets are one of the most innovative ways to obtain leads...
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Written by
Alisan Keesee
December 15th, 2021
A photo of a woman getting skincare in a spa

Currently, lead magnets are one of the most innovative ways to obtain leads. They are generally scalable and can be used in nearly any industry, including the medical marketing industry. So, what is a lead magnet? Let’s delve into this question and look at how a lead magnet could benefit your practice or spa.

A lead magnet is anything that a business offers for free in exchange for lead information. For example, many insurance companies provide a free price quote after the user provides their information. This idea can be adapted for the medical and aesthetic industries, which is exactly what Price Simulator® set out to do.

Using an engaging web application style, Price Simulator® allows users to explore the procedures and services you offer. As they browse, they can add the ones they are interested in to their bucket list. This mimics the addictive and familiar online shopping platform.

Once they are finished, they provide their contact information and then will receive a preliminary price quote. They give you valuable lead information and you give them a rough estimate of procedure pricing. To learn more about how Price Simulator® generates leads, call us at 206-973-7865. You can also reach out online.

Growing Your Medical Spa With Price Simulator

Every successful medical spa comes to a point where its leads plateau...
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Written by
Alisan Keesee
December 5th, 2021
A photo of a woman getting skincare in a spa

Every successful medical spa comes to a point where its leads plateau. While the medical spa may maintain its business this way, it is not conducive to growing a medical spa. While there are many strategies these medical spas can implement, one is finding new ways to reach and collect leads. Price Simulator® can help. Here’s how growing your medical spa with Price Simulator® works.

First off, transparency is a growing concern of consumers in all industries. They want to understand the ins and outs of their treatment, pricing, and more. Price Simulator® lays out your pricing in an easy-to-use and interactive format. Not only is this attractive and engaging, but it also provides the potential patient with the information they want and you with lead information.

Next, improving your search result rankings can also aid in bringing in new clientele. Price Simulator® keeps users on your website longer, which is an important factor for Google’s algorithm. This also can decrease bounce rates. If the time on page and bounce rates are two of your problem areas, Price Simulator® can be part of the solution.

Finally, Price Simulator® follows up with leads immediately, reducing the amount of time between interest and follow up. It also lets you reach them in a variety of ways including call, text, and email. After this initial text and email, it is up to your medical spa to make the next move.

To learn more and schedule a free marketing consultation, call us at 206-787-0784. You can also reach out online at https://realdrseattle.com/

Price Simulator Helps Clients Get Ahead Of The AI Trend In Marketing

Artificial intelligence, or AI, is beginning to become more lucrative and useful in marketing...
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Written by
Alisan Keesee
November 25th, 2021
A photo of a woman getting skincare in a spa

Artificial intelligence, or AI, is beginning to become more lucrative and useful in marketing. Not only can it serve a purpose, but it also is eye-catching, engaging, and just downright cool in many cases. Therefore, more and more marketers are incorporating AI into their strategies. Price Simulator uses a basic AI to get our clients more leads and get ahead of the AI trend in marketing. 

While Price Simulator is not a full AI web app, it uses automated systems to interact with and engage the lead. Additionally, leads can respond to the text received and reach a real person in the client’s office. This creates a unique experience for each user and allows them to use an automated system to connect with a real person in real time. 

Price Simulator does not require any interaction on the client’s part until the lead comes through. This also creates an AI-like experience for the client because leads become automated and easier to follow up on and capture. 

To learn more, call us at 206-973-7865. You can also reach out online at  https://pricesimulator.com/

How Price Simulator Improves Rankings

When used in the context of SEO, “rankings” usually refer to where a website appears within the search results for a particular keyword or search query...
A photo headshot of Alisan Keesee
Written by
Alisan Keesee
November 20th,2021
A photo of a woman getting skincare in a spa

When used in the context of SEO, “rankings” usually refer to where a website appears within the search results for a particular keyword or search query. There are hundreds of factors that determine where your website falls such as bounce rates, traffic, and overall website design. Price Simulator® was built to accommodate both website users and search engines to improve your website rankings. Here’s how Price Simulator® improves rankings.

The amount of time someone spends on a particular website or page is an indicator to search engines about the value of your site. The long people spend on a website, the more valuable they find it. Price Simulator® keeps users on your website and gives them something to interact with. This engages users on both a visual and kinesthetic level. Thus, when utilized on a site with already high traffic, this can make a difference in rankings.

Price Simulator® is a web application. Websites with web apps and similar interactive features have been shown to rank overall higher than websites without them. Therefore, simply installing a web application on your website may lead to an increase in rankings. Though it needs to be done correctly and the largest differences are seen when Price Simulator® is frequently used.

To learn more about how Price Simulator®  improves rankings, call us at 206-973-7865. You can also reach out online at https://pricesimulator.com/

5 Principles Of Effective Web Design

Lead generation has come a long way since the early days of the internet.
A photo headshot of Alisan Keesee
Written by
Alisan Keesee
October 25,2021
A photo of a woman getting skincare in a spa

Currently, lead magnets are one of the most innovative ways to obtain leads. They are generally scalable and can be used in nearly any industry, including the medical marketing industry. So, what is a lead magnet? Let’s delve into this question and look at how a lead magnet could benefit your practice or spa.

A lead magnet is anything that a business offers for free in exchange for lead information. For example, many insurance companies provide a free price quote after the user provides their information. This idea can be adapted for the medical and aesthetic industries, which is exactly what Price Simulator® set out to do.

Using an engaging web application style, Price Simulator® allows users to explore the procedures and services you offer. As they browse, they can add the ones they are interested in to their bucket list. This mimics the addictive and familiar online shopping platform.

Once they are finished, they provide their contact information and then will receive a preliminary price quote. They give you valuable lead information and you give them a rough estimate of procedure pricing. To learn more about how Price Simulator® generates leads, call us at 206-973-7865. You can also reach out online.

Is Price Simulator Easy To Install?

Price Simulator® is a web application and for many, it may sound complicated to add to your website...
A photo headshot of Alisan Keesee
Written by
Alisan Keesee
November 15th,2021
A photo of a woman getting skincare in a spa

Price Simulator® is a web application and for many, it may sound complicated to add to your website. However, Price Simulator® is as easy to add to your website as downloading an app to your phone. Not only can most of it be automated via our form, actually implementing it on your site involves copy and pasting a line of code onto your site and that’s it. Let’s look deeper into the commonly asked question, “Is Price Simulator easy to install?”

We offer two different approaches for installing Price Simulator®. Clients are free to provide all of the information via our form which will automatically be added to their Price Simulator®. Our team will finish up a few of the more technical things and then will provide you with a line of code.

The second approach is where our team builds out your app for you. With this method, you will need to provide all of the necessary information including procedures, pricing, color hex codes, etc. Once your app is finished, we will either send you the code or if we are able, we can even place it on your website for you.

If you would like to know more or have questions about installing Price Simulator®, call us at 206-973-7865. You can also reach out online at https://pricesimulator.com/

Why Is Transparency Important In Marketing?

Marketing tactics are not known for being particularly transparent.
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Written by
Alisan Keesee
November 8,2021
A photo of a woman getting skincare in a spa

While there are various laws that protect consumers from outright misleading advertising, this does not mean that marketers are 100% transparent either. However, in the digital age where so much information is readily available, consumers are beginning to value business transparency. So, why is transparency important in marketing?

The public understands advertising tactics more than many marketers realize. If a product or service underwhelms or does not live up to expectations, this will likely irk them. Also, when seeking out something like plastic surgery, the practices that offer transparent pricing and policies often see more leads and retention than practices that do not.

Transparency gains consumer trust. When businesses are transparent in their pricing and marketing, the consumer comes in more ready to convert and more trusting of the business or service. Price Simulator® was built to make plastic and cosmetic surgery practices, medical spas, spas, and more offer more transparent marketing.

To learn more about Price Simulator’s® dedication to transparency, call us at 206-973-7865. You can also contact us online.

What Are Inbound Leads & How Price Simulator® Drives Them

There are two different types of leads: outbound and inbound.
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Written by
Alisan Keesee
November 1,2021
A photo of a woman getting skincare in a spa

Outbound leads are the ones that you go to first such as through cold calls or emails. Inbound leads are the leads that come to you and take the initiative to either contact you or provide their contact information. Obviously, most businesses want to increase their inbound leads because they require less work and are often of better quality. Let’s look at how Price Simulator® drives inbound leads.

Price Simulator® is a web application that sits on your website and allows visitors an interactive way to learn about the procedures you offer. Similar to online shopping, they then add the procedures they want to their bucket list. Upon entering their contact information, the user receives basic pricing information.

These leads are funneled straight to your Price Simulator® dashboard and email inbox. The leads are inbound leads because your practice or business only had to have Price Simulator® installed on your website to capture the leads. Along with an attractive and engaging interface, Price Simulator® engages users in a way that a normal web page cannot.

To learn more about how Price Simulator® can drive leads, call us at 206-973-7865. You can also contact us online.